Winning products aren't built by piling on generic features. They're grounded in context: the workflows, permissions, language, and decisions engrained in their customers' work. While chat, summarisation, and editing are now Al table stakes, trusted, enterprise-level agents turn context into business advantages - faster decisions, fewer handoffs, and better outcomes.

Hear how leaders at Notion, Vercel and Versent are navigating the shift from building generic Al features to becoming experts in their customers' context by sourcing, shaping, and deploying the context-specific intelligence that makes Al useful. Walk away with practical strategies for your own workflows, and connections with fellow product leaders tackling the same transformation.